ABS Protein Pancakes - Potential $4.2M Valuation Exit in 18 months
Brands To Amazon

ABS Protein Pancakes - Potential $4.2M Valuation Exit in 18 months

ABS Protein Pancakes founded by Josh McClellan & Ashley Drummonds. Which ABS has a special meaning: Authentic, Beautiful, Strong)

Who is ABS Protein Pancakes?

ABS Protein Pancakes founded by Josh McClellan & Ashley Drummonds. Which ABS has a special meaning: Authentic, Beautiful, Strong) aka ABS.

Selling Protein Batter Pancakes and also supplements for health and wellness.

What is their potential?

Can ABS Protein Pancake walk away with $4.2M?

In Short NO.

Upon analyzing the available data, it appears that the current valuation of the company, ABS Protein Pancakes, is not justified at $4.2 million. Our research indicates that the company generates approximately $130,000 in revenue through its website, and less than $1,000 in monthly sales on Amazon.

We have conducted extensive research on the product and its competitors on Amazon, and our findings suggest that the company can replicate its sales on Amazon within the first 6-8 months and potentially double them within a year.

However, realizing the company's full potential will require diligent account management, cost control, and well-managed marketing efforts for at least 18 months. We project that with these measures, the company could achieve a 30% profit margin and a valuation of $4.2 million at a 36X multiple.

Despite this ambitious goal, it is worth noting that ABS Protein Pancakes still represents only 0.9% of the Sports Nutrition Protein Powder Category's Top 50 Listings on Amazon.

To address this disparity, we have created a three-year financial projection for ABS Protein Pancakes. We believe that with the help of AZ-Helper, the company can increase its monthly revenue on Amazon from $1,000 to $260,000 within 18 months.

Snippet of our Competitor Analysis Deck

Top 3 Brands are #1 Optimum , #2 Orgain , #3 Atkins which takes up 59% of top 50 listing sales and 453,000 units per month.

NOTE: Amazon is not on this list as competitors, which means it gives us the average Joe to have the opportunity to compete. These brands on Amazon are just private label brands that have built strong listings on Amazon throughout the years and dominated this space.

Competitor Analysis for Nutrition Protein Powder Category Amazon E-Commerce
Competitor Analysis for Nutrition Protein Powder Category

How are you going to accomplish this?

AZ-Helper is an Amazon E-Commerce Agency that have proven record of lifetime management of $50 Million+

Our plan is to bring brands like ABS Protein Pancakes with great story behind their brand and get them setup on multiple E-commerce platforms. Starting with Amazon.

Our strategy is designed to maximize the ABS Protein Pancakes's success on Amazon by following a clear pre-launch, launch, and post-launch roadmap. Prior to product launch, we will establish a strong foundation for the brand on Amazon, including account setup and enrollment in Amazon Brand Registry, catalog management, profit analysis, and Amazon SEO copywriting. We will also prioritize enhanced graphic designs, including images, A+ content, brand store, Amazon posts, and video, and set up a PPC campaign through Amazon Advertising.

Once the product is launched, we will generate sales and traction by enrolling in Vine, turning on PPC ads, hiring UGC videos, and conducting social media outreach. Post-launch, we will scale and optimize the brand by getting feedback, optimizing listing SEO and PPC, managing the account's health, copyright, and customer service, expanding the product lines, managing inventory restock and reimbursements, and analyzing profit and loss reports.

Our goal is to continuously rinse and repeat this cycle, optimizing and growing sales and profits while expanding the product line vertically and horizontally.

Our Strategy

Bringing your Brand to Amazon - Building Strong Foundation

  • Add your Supplement Products to Amazon
  • Catalog Management (Listing Products)
  • Profit Analysis
  • Amazon SEO Copywriting (Title, Bullet Points, Search Terms and Indexing keywords)
  • Enhanced Graphic Designs ( Images , A+ Content, Brand Store, Amazon Posts, & Video)
  • PPC Campaign Setup ( Amazon Advertising )
  • Ship Products to FBA

The DROP - Generate Sales and Traction

  • Enroll Vine
  • Turn on PPC Ads
  • Hire UGC Videos
  • Social Media Outreach


  • Getting Feedback
  • Listing SEO & PPC Optimization
  • Account Management ( Account Health, Copyright, Customer Service etc.)
  • Catalog Management ( Expand Product Lines )
  • Inventory Management ( Restock , Reimbursements etc.)
  • Profit & Loss Analysis Report
  • Scaling the Business

Problems we will face

  1. Expiration dates - Amazon FBA requires listings that have shelf life to be removed 3 months before expiration to give customers great products.
  2. Stock Outs - Going out of stock is like dying. Amazon ranking algorithm wouldn't keep your ranking just because you are out of stock. It will give it to your next coming up competitor.
  3. Transitioning from FBM to FBA - Currently the seller fulfills the orders all by themselves. We will need to fix that.

Are you ABS Protein Pancake?

If you are a representative of ABS Protein Pancake and you are ready to take your business to the next level and increase its value to $4.2 million, we encourage you to contact us to discuss how we can help you achieve your goals!

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