Bejilock - $120M Annually Lost Sales
Brands To Amazon

Bejilock - $120M Annually Lost Sales

A brief Plan of Action that we can help Benjilock to dominate on Amazon and also take back their marketshare from Chinese Counterfeit Knockoffs who are at least stealing $120M in revenue from Benjilock

Who is Benjilock?

Benjilock is a California-based company that specializes in manufacturing high-tech padlocks and security devices. The company was founded in 2014 by Robbie Cabral, a young entrepreneur with a passion for innovation and technology. Cabral's inspiration for creating the Benjilock padlock came from his own experience of constantly forgetting his keys and struggling to keep his belongings secure. He envisioned a padlock that would eliminate the need for keys and provide advanced security features. Cabral's determination to create a state-of-the-art padlock led him to develop the first-ever fingerprint padlock, which quickly gained popularity and recognition in the industry. Today, Benjilock is a leading provider of smart padlocks, bike locks, and travel locks, with its products available in major retail stores and online marketplaces. Cabral's vision and dedication have propelled Benjilock to become a trusted brand in the security industry, offering customers a convenient and reliable way to secure their valuables.

Who's Robbie Cabral?

Robbie Cabral, the founder of Benjilock, is known for his innovative approach to security technology. He has applied for and been granted multiple patents for his inventions, including the first-ever fingerprint padlock, which has revolutionized the way people secure their belongings. Cabral's patents also cover other advanced security features, such as biometric sensors, Bluetooth connectivity, and tamper-proof mechanisms. His inventions have been recognized by industry experts and have won numerous awards, including the CES Innovation Award and the Red Dot Design Award. Cabral's patents demonstrate his commitment to creating cutting-edge products that provide unparalleled security and convenience for customers.

So going back to the title: Bejilock - $120M Annually Lost Sales

On Amazon, there is barely any presence & sales going to Benjilock but there are many sales going to products similar to Robbie's Patents. Let me show you.

Upon conducting a search for "fingerprint scanner padlock" and "fingerprint scanner door lock" keywords on Amazon's Search Engine Results Page (SERP), we discovered a vast array of products that matched our query. To be exact, as of March 28, 2023, there were 156 products for padlocks and 346 products for door locks. Notably, we observed that 60% of these products were being sold by Chinese Amazon sellers, some of whom may be infringing on Benjilock's patents. The annual sales from these Chinese sellers for padlocks amounted to 138,804 units, generating $4,307,160 in revenue. Likewise, door locks sales accounted for 1,338,036 units, with revenue amounting to $121,162,248.

You read it correctly. These Chinese sellers are generating revenue exceeding $120 million annually.

Chinese Counterfeit Knockoffs

Our research has revealed the presence of a concerning number of listings, totaling 299, that appear to potentially infringing upon the patented products developed by Benjilock. This figure does not take into account any variations that may exist among these listings. This finding is particularly concerning in light of the growing trend of Chinese counterfeit knockoffs, which threaten the intellectual property rights of companies like Benjilock and can lead to significant revenue loss and reputational damage. As such, we will remain vigilant in monitoring these listings and will take necessary legal action against any parties found to be in violation of the patents when Benjilock is ready to take action.

Can you remove these Counterfeit Knockoffs from Amazon?

Yes! With the help of AZ-Helper, we can help you remove these counterfeits with strong proposals and strike them with a patent violation.

How are we going to remove them?

Given that Robbie Cabral invented the products and secured 5 approved patents (here), we will leverage our resources to pursue legal action against infringing entities on a case-by-case basis. In some instances, infringing parties may approach us seeking to obtain exclusivity rights to use the patents, at which point we may negotiate a royalty agreement or opt to issue an Intellectual Property Copyright strike.

How are you going to help Build and Grow Benjilock's Business on Amazon?

Keep reading below, our team has devised a comprehensive plan to address the current lagging sales and revenue on the platform, with a goal of generating a monthly revenue of at least $50,000+ within the first 3 months and $100,000+ by the 6th month. We anticipate significant growth potential within the first year of our management, projecting a revenue of $250,000~$300,000+ per month. Our strategy involves the diligent removal of counterfeit products from Amazon, as well as the establishment of a strong foundation across all product lines.

Snippet of our Competitor Analysis Deck

Top 3 Brands for Fingerprint Scanner Padlock are #1 Master Lock, #2 eLinkSmart , #3 Pothunder

Fingerprint Scanner Padlock - 156 Listings Amazon Listing padlock pad lock benjilock benji lock
Fingerprint Scanner Padlock - 156 Listings

Market Analysis

Monthly Sales: 22,254 ; Monthly Revenue: $678,852 ; Average Price: $30.50

VS Benjilock

Monthly Sales: <0 ; Monthly Revenue: <0 ; Average Price: $39.99

Top 3 Brands for Fingerprint Scanner Door Lock are #1 GeekTale, #2 Veise , #3 ULTRALOQ

Fingerprint Scanner Door lock - 345 Listings Doorlock benjilock benji lock
Fingerprint Scanner Door lock - 345 Listings

Market Analysis

Monthly Sales: 154,529 ; Monthly Revenue: $13,993,317.82 ; Average Price: $90.55

VS Benjilock

Monthly Sales: <0 ; Monthly Revenue: <0 ; Average Price: $39.99

onthly Sales: 154,529 ; Monthly Revenue: $13,993,317.82 ; Average Price: $90.55

NOTE: Amazon is not on this list as competitors, which means it gives us the average Joe to have the opportunity to compete. These brands on Amazon are just private label brands that have built strong listings on Amazon throughout the years and dominated this space.

How are you going to accomplish this?

AZ-Helper is an Amazon E-Commerce Agency that have proven record of lifetime management of $50 Million+

Our plan is to bring brands like Benjilock with great story behind their brand and get them setup on multiple E-commerce platforms. Starting with Amazon.

Our strategy is designed to maximize the Benjilock's success on Amazon by following a clear pre-launch, launch, and post-launch roadmap. Prior to product launch, we will establish a strong foundation for the brand on Amazon, including account setup and enrollment in Amazon Brand Registry, catalog management, profit analysis, and Amazon SEO copywriting. We will also prioritize enhanced graphic designs, including images, A+ content, brand store, Amazon posts, and video, and set up a PPC campaign through Amazon Advertising.

Once the product is launched, we will generate sales and traction by enrolling in Vine, turning on PPC ads, hiring UGC videos, and conducting social media outreach. Post-launch, we will scale and optimize the brand by getting feedback, optimizing listing SEO and PPC, managing the account's health, copyright, and customer service, expanding the product lines, managing inventory restock and reimbursements, and analyzing profit and loss reports.

Our goal is to continuously rinse and repeat this cycle, optimizing and growing sales and profits while expanding the product line vertically and horizontally.

Our Strategy

Bringing your Brand to Amazon - Building Strong Foundation

  • Add your category to Amazon
  • Catalog Management (Listing Products)
  • Profit Analysis
  • Amazon SEO Copywriting (Title, Bullet Points, Search Terms and Indexing keywords)
  • Enhanced Graphic Designs ( Images , A+ Content, Brand Store, Amazon Posts, & Video)
  • PPC Campaign Setup ( Amazon Advertising )
  • Ship Products to FBA

The DROP - Generate Sales and Traction

  • Enroll Vine
  • Turn on PPC Ads
  • Hire UGC Videos
  • Social Media Outreach


  • Getting Feedback
  • Listing SEO & PPC Optimization
  • Account Management ( Account Health, Copyright, Customer Service etc.)
  • Catalog Management ( Expand Product Lines )
  • Inventory Management ( Restock , Reimbursements etc.)
  • Profit & Loss Analysis Report
  • Scaling the Business

Problems we will face

  1. Knockoff & Patent Infringement Monitoring - Constant monitoring to check on Amazon and other platforms if there are Counterfeit Knockoffs or Patent Infringing listings.
  2. Stock Outs - Going out of stock is like dying. Amazon ranking algorithm wouldn't keep your ranking just because you are out of stock. Amazon will give it to your next coming up competitors to take that spot.

Are you Benjilock?

If you are a representative of Benjilock and you are ready to take your business to the next level and increase its sales to at least $300,000+/month on Amazon? We encourage you to contact us to discuss how we can help you achieve your goals!

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