BetterBack - Lumbar Support Brand
Brands To Amazon

BetterBack - Lumbar Support Brand

BetterBack is a posture correction device designed to alleviate back pain and improve posture, founded by Katherine Krug who aimed to help people transform their daily routines and live pain-free lives.

Who is BetterBack?

Are you tired of constantly dealing with back pain or discomfort? Meet Katherine Krug, the founder of BetterBack - a revolutionary posture correction device designed to improve not only your posture but also your back health. With BetterBack, you can say goodbye to slouching and hello to a pain-free back. Discover the story behind the product and how it can transform your daily routine.

What is their potential?

5M? 10M? 15M?

In Short NO.

After conducting a thorough analysis of the available data, it is our professional opinion that the current valuation of BetterBack is not justified, even at a valuation of $10M. Our research indicates that the company generates approximately $5,000,000 in annual revenue through its website, and generates less than $20,000 in monthly sales on Amazon.

Our extensive research on the product and its competitors on Amazon suggests that the company can significantly increase its sales on the platform by up to 50% within the first 6-8 months with the use of AZ-Helper. Furthermore, with continued use, the company has the potential to double its sales and even reach a Top 30 ranking within the category.

How are you going to help Build and Grow BetterBack's Business?

Keep reading below and we have a layout of our plan specifically for BetterBack to help double their current sales and revenue on Amazon to at least $30,000 / month. We also project that within 18 months of our management, BetterBack can grow to at least $57,000~$60,000 in revenue per month. That would then bring their Amazon Business to $860,000 Valuation (36X Multiple).

Problems to Fix Now

LOW SALES - Currently only doing $16,000 / month on Amazon

BetterBack Monthly Sales Helium10 X-Ray Xray
BetterBack Sales - 3/26/2023

FIX REVIEWS - Seller Feedback and Product Reviews all need to be above 4.4 Star Ratings

BetterBack Seller Feedback Score: 69% Amazon Seller Feedback Score
BetterBack Seller Feedback Score: 69%
BetterBack 4.0 & 3.9 Star Ratings on their Top Listings Amazon Product Listing
BetterBack 4.0 & 3.9 Star Ratings on their Top Listings

COMBINE VARIATIONS - Currently the seller has many listings for the same product.

Snippet of our Competitor Analysis Deck

Top 3 Brands are #1 Sparthos, #2 MUELLER, #3 FREETOO which takes up 53.3% of top 50 listing sales and 39,557 units per month.

NOTE: Amazon is not on this list as competitors, which means it gives us the average Joe to have the opportunity to compete. These brands on Amazon are just private label brands that have built strong listings on Amazon throughout the years and dominated this space.

Lumbar Support Category Top 50

How are you going to accomplish this?

AZ-Helper is an Amazon E-Commerce Agency that have proven record of lifetime management of $50 Million+

Our plan is to bring brands like Betterback with great story behind their brand and get them setup on multiple E-commerce platforms. Starting with Amazon.

As experts in the industry, we possess valuable experience in selling products similar to BetterBack, such as the OMAX Lumbar Back Braces and OMAX Posture Correctors. Through our strategic efforts, we have successfully transformed OMAX into a thriving brand that generates $60,000 in monthly revenue and has garnered over 1,800+ reviews at an impressive 4.4 star rating.

OMAX Lumbar Back Brace Amazon brand AZ-Helper
OMAX Lumbar Back Brace

Our strategy is designed to maximize the BetterBack's success on Amazon by following a clear pre-launch, launch, and post-launch roadmap. Prior to product launch, we will establish a strong foundation for the brand on Amazon, including account setup and enrollment in Amazon Brand Registry, catalog management, profit analysis, and Amazon SEO copywriting. We will also prioritize enhanced graphic designs, including images, A+ content, brand store, Amazon posts, and video, and set up a PPC campaign through Amazon Advertising.

Once the product is launched, we will generate sales and traction by enrolling in Vine, turning on PPC ads, hiring UGC videos, and conducting social media outreach. Post-launch, we will scale and optimize the brand by getting feedback, optimizing listing SEO and PPC, managing the account's health, copyright, and customer service, expanding the product lines, managing inventory restock and reimbursements, and analyzing profit and loss reports.

Our goal is to continuously rinse and repeat this cycle, optimizing and growing sales and profits while expanding the product line vertically and horizontally.

Our Strategy

Bringing your Brand to Amazon - Building Strong Foundation

  • Add your Supplement Products to Amazon
  • Catalog Management (Listing Products)
  • Profit Analysis
  • Amazon SEO Copywriting (Title, Bullet Points, Search Terms and Indexing keywords)
  • Enhanced Graphic Designs ( Images , A+ Content, Brand Store, Amazon Posts, & Video)
  • PPC Campaign Setup ( Amazon Advertising )
  • Ship Products to FBA

The DROP - Generate Sales and Traction

  • Enroll Vine
  • Turn on PPC Ads
  • Hire UGC Videos
  • Social Media Outreach


  • Getting Feedback
  • Listing SEO & PPC Optimization
  • Account Management ( Account Health, Copyright, Customer Service etc.)
  • Catalog Management ( Expand Product Lines )
  • Inventory Management ( Restock , Reimbursements etc.)
  • Profit & Loss Analysis Report
  • Scaling the Business

Are you BetterBack?

If you are a representative of BetterBack and you are ready to take your business to the next level and increase its sales to at least $10,000/month on Amazon? We encourage you to contact us to discuss how we can help you achieve your goals!

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